BoonSeong is the Founder and MD of Align Group. He is a Practising Management Consultant (PMC) specialising in HR for SMEs growth which define Align Group’s thought leadership in the market. He is a regular speaker in Singapore and the region, being featured in Channel NewsAsia, Capital 95.8FM, International Well-Being Symposium, Bosses Network Learning Cruise, and many regional conferences. He is also a mentor for the ASEAN Mentorship for Entrepreneurs’ Network.
Align Group is the brain behind Singapore’s National Workplace Happiness Survey, and appointed as programme partners to various agencies including Enterprise Singapore (ESG), SkillsFuture Singapore (SSG), SBF, and SNEF. The company’s growing client list includes many fast-growing local SMEs, multi-nationals and public entities such as Prime Minister’s Office of Singapore, NTUC, etc. Its unique business partnership and future-focused model has helped to reposition many growing enterprises for positive transformation and growth.